Pros and Cons of UpCity 2024 (2024)

Overview

What is UpCity?

UpCity is a search engine optimization software solution offered by UpCity.

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Recent Reviews

UpCity - No ROI and DownSide - Don't Use

1

out of 10

May 10, 2024

UpCity sold itself on providing leads and traffic to our business. We have zero leads, I find out they have the wrong website on there, …

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TrustRadius Insights

UpCity has proven to be a valuable tool for businesses looking to improve their online rankings and increase website traffic. Users have …

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Really disappointed that I wasted my money on UpCity.

1

out of 10

October 30, 2020

We signed up with upcity to increase traffic to our website and increase our SEO rating.

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UpCity offers great services backed by quality software

10

out of 10

June 18, 2018

Incentivized

My marketing agency is a reseller of UpCity. We include the UpCity software in service offerings to our clients and use UpCity to provide …

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UpCity has great processes and checklists for SEO

5

out of 10

June 07, 2018

Incentivized

UpCity was being used by me and 2 other people for other companies our organization managed.

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Read all reviews

Reviewer Pros & Cons

  • Doesn't allow for cancellations after non-performance
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Pricing

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UpCity

N/A

Unavailable

What is UpCity?

UpCity is a search engine optimization software solution offered by UpCity.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

4 people also want pricing

Alternatives Pricing

Act-On
$900per month (starts at 2,500 active contacts)
What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

Semrush
$139.95per month
What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC…

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Product Details

  • About
  • Competitors
  • Tech Details
  • FAQs

What is UpCity?

UpCity Competitors

  • CanIRank

UpCity Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

UpCity is a search engine optimization software solution offered by UpCity.

CanIRank are common alternatives for UpCity.

Reviewers rate Site audit / diagnostics and Site recommendations and Local SEO highest, with a score of 1.

The most common users of UpCity are from Small Businesses (1-50 employees).

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Comparisons

View all alternatives

Compare with

Google Search ConsoleCompare
SemrushCompare
AhrefsCompare
Moz ProCompare
ConductorCompare
YoastCompare
Screaming FrogCompare
BrightEdgeCompare
SpyFuCompare
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Reviews and Ratings

(4)

Pros and Cons of UpCity 2024 (13)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content?

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  • Business Problems Solved
  • Pros
  • Cons
  • Recommendations

UpCity has proven to be a valuable tool for businesses looking to improve their online rankings and increase website traffic. Users have reported better search engine results for their targeted keywords, which has led to increased visibility and higher rankings in search engines. The software provides insightful reports that help track website performance and monitor SEO efforts. Additionally, UpCity has been praised for its ability to connect businesses with the right partners for their projects, saving time and effort. With UpCity, users can easily improve their local SEO and increase local traffic. The platform has also been commended for its understanding of SEO techniques and its role in improving users' skills in this domain.

Furthermore, UpCity allows businesses to stay connected with clients and transparently showcase the work being done. It enables the delivery of high-quality services, eliminating delays in decision-making. The platform offers comprehensive reporting, tracking, and optimization for SEO and social media tasks, catering to both beginners and experts in the field. Users can utilize UpCity to highlight their SEO performance against competitors, while marketing agencies leverage its capabilities to provide valuable insights and services to clients.

Many users have found that UpCity solves certain pain points, such as reporting problems and process improvements. While some issues still need to be addressed, the software shows great potential in driving success in SEO campaigns. It helps solve growth and retention issues for clients by improving website accessibility, search rankings, and conversions. With UpCity, businesses can easily scale their subscription services and create professional-looking reports with minimal effort. Users have also experienced significant improvements in organic ranking for valuable keywords, leading to more leads and clients.

Overall, businesses using UpCity have achieved their sales goals and maintained visibility in their respective industries. It has been effective in increasing online rankings and generating leads. Moreover, the software's step-by-step guide helps users improve their SEO performance while guiding marketing efforts. UpCity is a comprehensive reporting platform that aggregates SEO data and provides services for marketing agencies, bringing efficiencies and boosting customer satisfaction. Customers have reported positive results in terms of increased website traffic and improved search engine rankings after utilizing UpCity. The platform's analytics and reporting features have proven valuable in tracking the impact of SEO efforts, and businesses have successfully identified and resolved technical issues affecting their website's performance through UpCity.

Easy Review Generation: Users appreciate UpCity's ability to generate and collect reviews from clients easily, which helps attract new clients and improve the company's reputation. Many users have mentioned that this feature has been instrumental in increasing their online visibility and credibility.

Quality Onboarding Process: The quality onboarding process for new customers is highly valued by users. Several reviewers have commended UpCity for providing a seamless and comprehensive onboarding experience, ensuring that they are set up for success right from the start.

User-Friendly Dashboard Interface: The dashboard interface is praised for being user-friendly and providing detailed metrics about website performance. Many users find it easy to navigate through the various features of the dashboard, allowing them to monitor their website's progress effectively. Additionally, the availability of comprehensive analytics and reporting tools within the interface has been particularly appreciated by users as it provides valuable insights into their SEO efforts.

Difficult Backend Navigation: Users have found the backend navigation of UpCity difficult to navigate after an update, requiring them to ask their representative multiple times or search on Google to find things. This has made tasks more challenging and time-consuming for some reviewers.

Lack of Traffic Generation: Some users expressed dissatisfaction with the lack of traffic generated by UpCity, feeling misled by the platform's promise of hundreds of clicks but only receiving five. This discrepancy has led to no meaningful results for these customers.

Outdated Instructions: Several users feel that the tasks in UpCity should be updated to reflect changes in SEO and Google's algorithms, as some of the instructions provided are outdated and no longer applicable.

Users have made several recommendations based on their experiences with UpCity.

Firstly, many users recommend trying UpCity, especially for beginners in SEO or for those looking to establish an agency. It is seen as a great platform to get started with SEO and has been praised for its user-friendly interface and helpful features.

Secondly, users commonly recommend using UpCity for general SEO tasks and reporting. They find it useful for submitting Excel reports and tracking progress over time. Additionally, UpCity is often recommended as a cost-effective tool for businesses.

Lastly, in terms of support and guidance, users suggest taking the time to understand your requirements and consulting with UpCity's sales and service team. Patience is also advised when using the platform and seeking help from someone else if needed. Users highly praise UpCity's service, mentioning that it helps pinpoint what needs to be done to improve SEO.

Overall, users view UpCity as a worthwhile tool to consider, especially for beginners or those looking to enhance their SEO efforts.

Attribute Ratings

  • 3Usability1 rating
  • 1Support Rating1 rating

Reviews

(1-4 of 4)

Companies can't remove reviews or game the system. Here's why

May 10, 2024

UpCity - No ROI and DownSide - Don't Use

Verified User

C-Level Executive in Information Technology

Marketing & Advertising Company, 1-10 employees

Score

1 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

UpCity sold itself on providing leads and traffic to our business. We have zero leads, I find out they have the wrong website on there, and have us listed in categories that aren't even relevant. No qualified leads, and tries to say no cancellation even though they have provided nothing of value.

Likelihood to Recommend

This directory is best suited as a free business directory and a free backlink since it does nothing else.

UpCity Feature Ratings
SEO (8)

N/A

N/A

Keyword analysis

N/A

N/A

Backlink management

N/A

N/A

SERP ranking tracking

N/A

N/A

Page grader

N/A

N/A

Competitive analysis

N/A

N/A

Site audit / diagnostics

N/A

N/A

Site recommendations

N/A

N/A

Task management

N/A

N/A

SEO Channels (4)

N/A

N/A

Local SEO

N/A

N/A

Social SEO

N/A

N/A

Mobile SEO

N/A

N/A

Global SEO

N/A

N/A

SEO Platform & Account Management (2)

N/A

N/A

Multi-domain support

N/A

N/A

Integration with web analytics tools

N/A

N/A

Return on Investment
  • It has slowed us down

  • Cost us money that didn't ROI

  • Has no cancellation policy in contract after trying to cancel

October 30, 2020

Really disappointed that I wasted my money on UpCity.

Verified User

Director in Corporate

Information Technology & Services Company, 1-10 employees

Score

1 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We signed up with upcity to increase traffic to our website and increase our SEO rating.

Pros and Cons
  • Selling

  • SEO for their own company

  • Locking you into contracts

  • Email response

  • Unwillingness to help dissatisfied customers

  • Unwillingness to address issues

  • False advertising regarding the number of click throughs and leads

  • Rude customer service reps that don’t help with your issues

  • Expensive service

  • Little value for money

Likelihood to Recommend

If you’re a huge company with an infinite marketing budget and no time or concern to manage your budget it’s probably completely adequate.

UpCity Feature Ratings
SEO (8)

5%

0.5

Keyword analysis

10%

1.0

Backlink management

10%

1.0

SERP ranking tracking

N/A

N/A

Page grader

N/A

N/A

Competitive analysis

N/A

N/A

Site audit / diagnostics

10%

1.0

Site recommendations

10%

1.0

Task management

N/A

N/A

SEO Channels (4)

10%

1.0

Local SEO

10%

1.0

Social SEO

10%

1.0

Mobile SEO

10%

1.0

Global SEO

10%

1.0

SEO Platform & Account Management (2)

N/A

N/A

Multi-domain support

N/A

N/A

Integration with web analytics tools

N/A

N/A

Return on Investment
  • Complete waste of money.

  • No return on value

  • Spent majority of marketing budget on 5 clicks to my site!

Alternatives Considered
  • Clutch

Clutch is far more successful. In the same time period, I’ve received 8 times as many clicks on Clutch at significantly less per month. I deeply regret ever signing up.

Usability

3

Usability is mediocre: They have a dashboard to track things but they have some antiquated system of ranking companies and don’t tell you what the logic is behind it. You also have no way to combat negative ratings or respond and try to correct them.

Support Rating

1

I received little help from customer service rep, Sarah. She told me I should speak to a manager to “reset my expectations”. Apparently, all the sales promises of more traffic and increase SEO were an issue with my expectations, and not the company failing to deliver.

Other Software Used

Figma, Whimsical, Gusto

June 18, 2018

UpCity offers great services backed by quality software

Chris Kelley

Marketing Strategist

V2 Marketing Communications (Marketing and Advertising, 1-10 employees)

Score

10 out of 10

Vetted Review

Reseller

Incentivized

Use Cases and Deployment Scope

My marketing agency is a reseller of UpCity. We include the UpCity software in service offerings to our clients and use UpCity to provide services such as copywriting.

Pros and Cons
  • The UpCity platform is easy to use and simple to understand.

  • UpCity helps our agency by providing high quality copywriting for blogs and websites, as well as detailed research and analysis using their software.

  • The UpCity SEO report card tool is a helpful sales tool for generating leads.

  • Would like to see more detailed automated reporting especially regarding traffic data.

  • Would like to see more details around competitive analysis.

  • Would like the capability to see report card data for more than one keyword.

Likelihood to Recommend

For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.

UpCity Feature Ratings
SEO (8)

73.75%

7.4

Keyword analysis

90%

9.0

Backlink management

70%

7.0

SERP ranking tracking

80%

8.0

Page grader

70%

7.0

Competitive analysis

60%

6.0

Site audit / diagnostics

70%

7.0

Site recommendations

80%

8.0

Task management

70%

7.0

SEO Channels (4)

87.5%

8.8

Local SEO

90%

9.0

Social SEO

90%

9.0

Mobile SEO

90%

9.0

Global SEO

80%

8.0

SEO Platform & Account Management (2)

50%

5.0

Multi-domain support

100%

10.0

Integration with web analytics tools

N/A

N/A

Return on Investment
  • UpCity has had a positive impact on our marketing agency by providing ongoing services such as research, analysis and copywriting.

  • UpCity software offers a simple platform for us to show ROI to our clients.

Alternatives Considered
  • RavenTools

We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.

Other Software Used

HubSpot, HubSpot CRM, HubSpot Sales

June 07, 2018

UpCity has great processes and checklists for SEO

Caleb Kingston

CEO

BRAINSPIN (Marketing and Advertising, 1-10 employees)

Score

5 out of 10

Vetted Review

Verified User

Incentivized

Use Cases and Deployment Scope

UpCity was being used by me and 2 other people for other companies our organization managed.

Pros and Cons
  • Customized marketing checklist is incredible!

  • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.

  • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.

  • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.

  • Pricing seemed far to high for small agencies just starting.

  • I know UpCity has many more features than just a checklist, but I didn't find them as useful as the checklist and relied on other tools for citations and reporting.

Likelihood to Recommend

UpCity is well suited for agencies or freelancers that want a defined process to help market for clients or small companies wanting to be found online. It's especially helpful for someone not that knowledgeable on SEO. As long as they follow the checklist, their site has a great chance at increased traffic. I find it's not as useful for companies and agencies that already has a process in place and a set criteria for marketing. If you've been in the business for a while and already know what you're doing, the checklist may not be as valuable.

UpCity Feature Ratings
SEO (8)

27.5%

2.8

Keyword analysis

N/A

N/A

Backlink management

N/A

N/A

SERP ranking tracking

N/A

N/A

Page grader

30%

3.0

Competitive analysis

30%

3.0

Site audit / diagnostics

30%

3.0

Site recommendations

30%

3.0

Task management

100%

10.0

SEO Channels (4)

80%

8.0

Local SEO

100%

10.0

Social SEO

50%

5.0

Mobile SEO

70%

7.0

Global SEO

100%

10.0

SEO Platform & Account Management (2)

80%

8.0

Multi-domain support

90%

9.0

Integration with web analytics tools

70%

7.0

Return on Investment
  • UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need.

  • UpCity has taught us many processes we needed to continue helping our clients be successful.

Alternatives Considered
  • Ahrefs Site Explorer and Asana

I actually like Ahrefs reporting much better for SEO. It doesn't have checklist system, though. Asana has a checklist system that is much easier to manage and integrates well with our other tools like Slack so we have moved to that for task tracking. The biggest strength UpCity had for us was the content that their checklists come with.

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Pros and Cons of UpCity 2024 (2024)

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